Polish-News.com: – Ferrero Group in Poland, following the trend of eliminating animal-based ingredients from popular products, has announced the launch of a plant-based version of its legendary hazelnut-cocoa spread – Nutella Plant Based. In this new recipe, milk is replaced with plant-based ingredients such as chickpeas and rice syrup. The new Nutella will be available to consumers in autumn 2025.
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In 2024, Nutella celebrated its 60th anniversary. Now, as part of this milestone, Ferrero is introducing Nutella Plant Based – a response to the growing demand for plant-based foods. Increasingly, consumers are reducing or giving up animal products for health, ethical, or lifestyle reasons.
What does Thomas Chatenier think about Nutella Plant Based?
“Millions of people around the world have started their day with Nutella for the past 60 years. The new Nutella Plant Based is the latest addition to our ever-evolving and creative range of sweet treats,” explained Thomas Chatenier, who is responsible for the Nutella brand at Ferrero Group.
“I am convinced that Nutella Plant Based will attract great interest from the audience it is designed for. Ferrero created this version to give consumers more choice: the same unique Nutella taste, but in a fully plant-based recipe. It’s the same delicious flavor, creamy texture, and premium quality that Nutella has always been loved for,” Chatenier emphasized.
What is Nutella Plant Based?
Nutella Plant Based is a revolutionary twist on the classic hazelnut-cocoa spread, developed for people following a plant-based diet. This innovative product allows fans to enjoy Nutella in line with modern culinary trends.
- Texture: Smooth and velvety, easy to spread.
- Taste: Rich hazelnut and cocoa flavor, balanced with delicate sweetness.
- Composition: 100% plant-based ingredients, completely free from animal products.
How can Nutella Plant Based be used?
The culinary possibilities are endless. Nutella Plant Based can be spread on toast, bread rolls, or croissants. It works perfectly in desserts as a filling for cakes, pancakes, or pastries. It also pairs well with fresh fruit such as bananas or strawberries.
What are the ingredients?
Ingredients of Nutella Plant Based: sugar, palm oil, hazelnuts (13%), chickpeas, defatted cocoa powder (7.4%), rice syrup powder, emulsifier: soy lecithin, salt, natural flavors.
👉 The product is gluten-free.
Nutritional values per 100 g
- Energy: 2229 kJ / 534 kcal
- Fat: 31.8 g (of which saturated fatty acids: 11 g)
- Carbohydrates: 53.4 g (of which sugars: 45.4 g)
- Protein: 6.8 g
- Salt: 0.071 g
What is Ferrero?
Ferrero is an Italian multinational confectionery company best known for its chocolate-based sweets, snacks, and beverages. The company is headquartered in Alba, Piedmont, Italy. Globally, Ferrero operates 31 factories, employs around 33,000 people, and produces approximately 365,000 tons of Nutella every year – using nearly 25% of the world’s hazelnut production.
What other products does Ferrero offer?
In addition to the legendary Nutella, Ferrero also produces:
- Ferrero Rocher, Pocket Coffee, Mon Chéri, Giotto, Raffaello, Tic Tac
- The Kinder line, including: Kinder Surprise, Kinder Joy, Kinder Schoko-Bons, Kinder Bueno, Kinder Delice, Kinder Milk Slice, Kinder Yogurt Slice, Kinder Pingui, Kinder Country, Kinder Maxi King, Duplo, Kinder Chocolate, Kinder Choco Fresh, Hanuta, Kinder Creamy, Kinder Paradiso.
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Polish News, Economy source: Agencja Informacyjna (Polish News Agency) Nutella Plant Based photos – manufacturer’s press materials: Ferrero Group. 10.10.2025