Polish NEWS – DUBAI: SGI Show 2025 brought together global leaders from the printing, advertising, and technology industries for three dynamic days in Dubai. From September 22 to 24, 2025, at the Dubai World Trade Centre, attendees followed the latest trends, exchanged insights, and forged strategic business relationships. It was not only a showcase of technological innovation but also a barometer of the industry’s health, which is projected to reach a market value of USD 20.5 billion by 2031.
Table of Contents
Dubai opens the door to the future of the printing industry
The inauguration of SGI Show 2025 featured dignitaries including H.E. Butti Saeed Al Ghandi, Vice Chairman of the Dubai World Trade Centre. „SGI Dubai has always been a decision-makers show,” stated Abdulrahman Falaknaz, President of International Expo-Consults (IEC), during the opening ceremony, emphasizing the event’s role as a place where real investment decisions are made. This year’s edition focused on automation, sustainability, and data analytics in printing processes.
From the very first day, there was immense interest in new solutions, particularly in on-demand production, textile printing, and commercial displays. According to independent forecasts, the digital signage market (digital advertising boards and screens) is expected to reach USD 45.94 billion by 2030.
SGI Show 2025 — a stage for a technological revolution
There was no doubt that artificial intelligence (AI) was one of the key themes of the 2025 edition. The second day, September 23, was dominated by panel discussions within the Knowledge Series, featuring representatives from companies such as Al Rabeta, XESS Group, Heliozid Oce, and HAK Plus. Among the speakers were Khaled El-Sheikh, Marketing Director at Al Rabeta, and Charlotte Cogger, Client Relationship Manager at Plyrix.
The panelists unanimously emphasized that artificial intelligence is not a threat but a catalyst for transformation. It enables innovative graphic designs, automates production processes, and shortens order fulfillment times. Particularly in the promotional gifts industry, where creativity is key, AI is bringing innovations that were previously unreachable. „Artificial intelligence is not a choice — it’s the way forward” („Sztuczna inteligencja nie jest wyborem — to droga naprzód”) was one of the most memorable quotes from the panel.
As Abdulrahman Falaknaz noted in an interview with PrintWeek MENA: „SGI Dubai is more than an event — it’s the epicenter of innovation and strategic business growth.”
First-hand innovations: from LED solutions to advanced UV printing
For industry professionals, one of the main attractions of SGI Show Daily 2025 was the exhibitor booths showcasing cutting-edge solutions. NOAF Advertising drew attention with its offering of advanced printing machines such as the Oric Flatbed UV Machine, Oric Hybrid UV, and Docan 3.2m Roll-to-Roll UV Printing Machine. With high precision and versatility, these machines garnered strong interest from industry experts.
LED Corner presented a complete range of lighting solutions aimed not only at commercial advertising installations but also at individual customers. The company holds a strong position in the UAE market, operating through a network of 10 branches. Notably, LeDiamond Opto showcased modern lightboxes with quick graphic replacement options and uniform illumination.
Decorative wall solutions also featured prominently. Heliozid Océ, regional distributor for Mimaki, presented a large-format mosaic printed on acrylic featuring a reproduction of Vermeer’s „Girl with a Pearl Earring.” The booth attracted visitors not only for print quality but also for demonstrations of Mimaki’s technology, such as UV printing with 3D effects or the „Day & Night” mode, where the image changes depending on light direction.
SGI Show Daily 2025 concludes with record attendance and confirmed deals
Organizers and exhibitors unanimously described this year’s edition as one of the most successful in SGI’s history. The fair once again proved that Dubai is not only a logistics hub but also an innovative center for the Middle Eastern printing and advertising sector.
SGI Show Daily 2025 was not just a review of products and technologies but a concise report on the state and direction of the market. From automation to AI, and integrated solutions for digital and textile printing, all elements formed a clear narrative: the industry is becoming smarter, more sustainable, and increasingly customer-oriented.
Polish NEWS, Economy / ONJ / Source: Agencja Informacyjna / Photo by: Agencja Informacyjna / 27.09.2025